By Adam Jusko
Ally Financial, a significant player in online-only banking, has expanded its offerings with the launch/integration of a discount brokerage service. Ally acquired online broker TradeKing last year and has now integrated and re-branded that service as Ally Invest.
Customers of Ally will pay $4.95 per trade and $0.65 per options contract with no minimums. Investors who place 30 or more trades per quarter or carry a balance of $100,000 or more will pay less: $3.95 per equity trade and $0.50 per options contract.