By Adam Jusko,,

Ten years ago, Chip Heath and Dan Heath had a hit with Made to Stick, a book that taught us how to present ideas and information in ways that would make them “stick” in people’s minds, instead of being forgotten or tuned out. Their latest book, The Power of Moments, is somewhat of a return to that theme, but this time the question is: how do we create “moments” that stick?

Some days you’ll never forget, right? Graduating from high school or college, your wedding, the birth of your first child. Why do those moments stick? Because they are different than the everyday. Some of them are natural events, but many of them are manufactured. We give them meaning by the ceremonies we create. Graduating loses some luster if there’s no ceremony and you just get a piece of paper in the mail.

Why can’t we have more of these positive moments? If many of them are created instead of naturally-occurring, why can’t we work harder to make more of our days noteworthy? It would make our families, institutions and organizations more successful, and it would make all of us happier. That’s the premise behind The Power of Moments.

The Heath brothers give many great examples of real-world moments that became “Moments” through the ingenuity of people in charge — in business, education, and more. A public “signing day” for non-athletes to declare their college choices. An ordinary hotel that gets ridiculously amazing ratings through unlikely services like a “Popsicle Hotline.” A company that treats your first day of work as a celebration instead of a day to read a handbook and feel awkward.

The authors also explain the components that make these moments special, so we can consciously create more of them. Elevation, Insight, Pride, and Connection are the ingredients, and the more of them we can get in the mix, the better.

While the authors have written a number of enjoyable and educational books over the last decade, The Power of Moments is the Heath brothers’ most inspiring book since Made to Stick. It will make you want to go out and create more “moments” for yourself and those you care about.

(P.S. You may have thought to yourself that negative moments such as 9/11 stick out, too. You are right, of course. But we obviously don’t want to create more of those types of moments.)