By Adam Jusko,,

Chipotle’s new rewards program is launching nationally today after being run in a handful of test markets, and Chipotle is using a Venmo sweepstakes giveaway to help promote it.

The Chipotle Rewards program is fairly standard. You get:

  • 10 points per dollar on Chipotle purchases, with every 1250 points equaling a free entree
  • Bonus point opportunities
  • Birthday freebie or discount
  • Free chips and guacamole after first purchase as a member of Chipotle Rewards

To kick things off, there is also a Venmo sweepstakes that you can enter at that gives you the chance at payouts into your Venmo account ranging from $1 to $500. It’s sort of a strange sweepstakes in that it states “Only the first 25,000 valid entries on each calendar day during the sweepstakes will win.” Does this mean every one of the first 25,000 entrants wins something? Or that only the first 25,000 have a chance to win something? Either way, the sweepstakes goes through March 15 (Friday).

Overall, the Chipotle Rewards program is OK for regular Chipotle customers, though we’re not sure casual customers will bother with it.