By Adam Jusko,,

The Internet changed my life. In the late 1990s I was building a semi-successful Web development/writing business, when I realized that chasing new clients and then keeping them happy was going to crush my soul. I began trying to develop my own Web sites. Many of them were terrible, but in my stumbling I realized a wonderful fact: a guy in his basement on a computer could now reach and influence the world in a way never before possible. I was hooked! Twenty years later I have developed a number of successful Web properties, sold one for a handsome sum, and I continue to experiment with the many possibilities still available. (This site is one such experiment.)

Enough about me, let’s talk about you. You have some skills, some expertise. Maybe you want to leverage those skills into a full-fledged business. Maybe you just want to make more money than those skills are currently bringing you. The answer may start with the Internet (although it definitely doesn’t have to end there). And a nice resource to guide you is the new book Entrepreneurial You by Dorie Clark.

Clark’s goal in Entrepreneurial You is to help you build a following as a person or small company, then make money from those who’ve bought into your brand but haven’t yet bought anything tangible that puts food on your table. I personally went through a lot of trial and error in figuring out how to turn an Internet audience into actual money. This book helps you shortcut that process, with multiple ideas on where money might come from and how to get your fair share without selling yourself short.

You might create informational products or videos showcasing your expertise. You might organize in-person or Web-based events that bring your audience together. You might do public speaking in your area of skill. You might recommend relevant products or services to your audience and get a share of the sale. Ideally, you’ll try all of these ideas and more to see what works best and what fits your personality or work-style.

Clark doesn’t lie to you: this isn’t easy. Building an audience takes effort, and you’ll likely do a lot of work for little reward in the short term. But entrepreneurs who see it through to the other side can be compensated very well, as many jealousy-inducing examples in the book prove ­čÖé

In a world where “job security” has become an oxymoron, more and more of us have to strike out on our own, whether we like it or not. (And you might find you really like it.) Entrepreneurial You will help you offer your skillset to the world and maximize your worth.