By Adam Jusko, ProudMoney.com, adam@proudmoney.com

The National Football League announced today a new contest for the league’s 100th season — with a grand prize of a pair of season tickets to the winning fan’s preferred franchise for the next century. And you don’t have to live 100+ years to get the full value; you can pass the prize down when you’re dead.

This isn’t just a random sweepstakes, though. Like so many things, these days, it involves social media. To enter, you have to describe how you are your favorite team’s biggest fan of the century in a social media post that tags @NFL and #NFL100Contest in an Instagram post or Twitter tweet. The winner will be selected “based on how effectively and creatively he/or she conveys their ultimate NFL team fandom in their entry post.”

The contest runs from March 14 through April 7. Three finalists will be flown to Nashville, where the winner will be announced live during the first-round presentation of the 2019 NFL Draft on April 25. For official rules, visit NFL.com/100/contests.