By Adam Jusko, ProudMoney.com, email@example.com
Here at Proud Money we don’t shy away from the pursuit of financial success. We’re not all about clipping coupons or uncovering “deals.” Those things are fine, but our reach is something higher. If a Website can have a theme, ours is this: get out there and get what you want, and don’t be ashamed to enjoy the fruits of your labor.
On Power, the new book by legendary KISS co-founder Gene Simmons, has a similar theme. Simmons has long been known as a marketing genius as well as an excellent showman, offering no apologies for spreading the KISS name onto every product imaginable, from the expected music memorabilia to less-intuitive tie-ins like credit cards and toothbrushes. (I collected KISS trading cards when I was a kid, and thoroughly enjoyed the ridiculous 1978 KISS-as-superheroes movie KISS Meets the Phantom of the Park.)
Simmons is the quintessential immigrant who comes to the U.S. and seizes the opportunities that his new country offers, aware in a way that his peers can not be of the uniqueness of his situation in a chaotic world. Simmons’ early childhood was spent in Israel after World War II, in a country hated by its neighbors. Most of his mother’s family had perished in concentration camps during the war. The United States was a revelation, and he didn’t hesitate to look for his place in it and exploit the chances he got.