By Adam Jusko, ProudMoney.com, email@example.com
Ten years ago, Chip Heath and Dan Heath had a hit with Made to Stick, a book that taught us how to present ideas and information in ways that would make them “stick” in people’s minds, instead of being forgotten or tuned out. Their latest book, The Power of Moments, is somewhat of a return to that theme, but this time the question is: how do we create “moments” that stick?
Some days you’ll never forget, right? Graduating from high school or college, your wedding, the birth of your first child. Why do those moments stick? Because they are different than the everyday. Some of them are natural events, but many of them are manufactured. We give them meaning by the ceremonies we create. Graduating loses some luster if there’s no ceremony and you just get a piece of paper in the mail.