By Adam Jusko, ProudMoney.com, adam@proudmoney.com

Target is expanding the test of its Target Circle rewards program, bringing the program to stores in five new cities starting February 19 — Charlotte, Denver, Indianapolis, Kansas City, and Phoenix. The “beta” of the Target Cirtcle program started in the Dallas-Fort Worth, Texas market.

What is Target Circle?

Target Circle consists mainly of these three components:

  • A 1% rebate/reward on all of your purchases, which you can then use to offset future Target purchases. No credit card or debit card is required to get the 1% reward. It should be noted that holders of the Target REDcard credit or debit cards that already get 5% off of their Target purchases will not get the 1% reward.
  • Personalized discount or reward offers based on your Target spending and other information about you. For example, Target says that customers who shop for baby items often are more likely to get discounts or rewards skewed toward baby items. You can expect Target to give a birthday discount or reward as well.
  • The ability to vote on where Target’s charitable dollars go in your community. Target has always donated a large amount of money to non-profit organizations, but the Target Circle gives its customers a bit more of a say in who gets the cash.

Sign Up

Target customers who want to be part of the Target Circle program can sign up here or download the Target mobile app or sign up using their phone number at checkout inside a Target store.